Colour Palette - Black and white - binary opposites - effect - minimalist - similar to a newspaper - serious journalism. According to Altman Pleasure of genre viewing derives more from reaffirmation than from novelty. Andrew Goodwin - conventions that exist within music videos are according to musical genre (performances in rock videos; choreography in pop). It suggests that it's less about the message and political importance of the magazine and more to do with the celebrities. BIG HINT! In its place comes a new paradigm of authority and knowledge formed under the pressure of new technologies and contemporary social forces. Allen Any text requires what is called cultural capital on the part of its audience to make sense of it. Cultural Code: (referential code) Something that is read with understanding due to cultural awareness (e.g. Genres have either a ritual or ideological function. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. June 2019 Eduqas AS-Level Media Studies Past Papers (B680U) AS Media Studies - Component 1 . File previews. 1987) Television is the most rewarding medium to use when teaching representations of class because of the contradictions which involve a mass medium attempting to reach all the parts of its class-differentiated audience simultaneously. . An extension of this is a fourth reading called the aberrant reading, where a completely unintentional meaning is taken away by audiences. Michael Foucault power and classes - He is one of the few writers on power who recognise that power is not just a negative, coercive or repressive thing that forces us to do things against our wishes, but can also be a necessary, productive and positive force in society. Chris Anderson The Long Tail; If you add up all the revenue from Niche market films the profit can be greater than or equal to the profit from one blockbuster or best-selling product. Colour Palette - gold showing regality, wealth, wuality. the colour BLUE), THE SIGNIFIED The concept/ meaning/associations that the sign refers to (i.e. Tim O'Reilly - inventor of term 'Web 2.0'. Lacey does not see genres as fixed but as dynamic and changing over time. Toledo, Ohio Area. Internationalisation - By buying and partnering other companies abroad, corporations can sell massive amounts of extra copies of a product they have already paid to produce (though they will have to pay new marketing costs, of course). Your niche or industry. Who do Eduqas say Attitude is produced for? All these theories however are cohesive in agreeing that: The film industry, responding to audience desires, initiates clear-cut-genres that endure because of their ability to satisfy basic human needs. This is when someone puts their intent out onto the internet and then gets free support/information/ideas/labour from other people on the internet. An auteur can also use lighting, setting, staging, and editing to add to their vision. She believes that the female gaze is negated, or drowned out by the dominant male gaze. To these and other industry moguls, increasing profit margin means increasing the size of their audience that is, the number of viewers, readers, listeners, etc. Click around, read some articles, and get a grasp for what kinds of content they create and publish. The representation of gay men and the subversion o WMN (R block countercultural magazine project), BUDGET (T block countercultural magazine project). Katie Wales - 'genre is an intertextual concept. This means we make sense of a text through our experiences of other texts and repeated tropes. How could you apply Larry Gross 1991 to power relations in Attitude? ' In this way, gender becomes a performance, with the media providing the script. Fiske's Theory suggests that people naturally categorise events that take place in their reality in reference to texts they have experienced in the past: intertextual referencing. The making of the new and the rearranging of the old (Bentley, 1997). Real estate news with posts on buying homes, celebrity real estate, unique houses, selling homes, and real estate advice from realtor.com. 2. May be better, similar of worse than the original equilibrium. Attitude: Media language-Conventions of online magazine- high image to text ratio, lede intro (includes who, what and where for the article . Eco Scout Throw By Susy Pilgrim Waters Modern Throws Surface Design Pilgrim Posted on March 25 2022.. Email I send is being. A-level Media - Attitude Industry. The audience is now the producer. The idea that the largest companies or conglomerates now operate across a number of different cultural industries. Titanic. All about GCSE & A-level Media Studies, to help students and teachers with key concepts, key words, theories and set texts. Women are physically portrayed in sexual or reclining poses with blank or inviting expressions. Chris Allen studied the representation Muslims in the media. <br>I posses a positive, honest and responsible attitude, consistent with my decisions.<br>Enthusiastic, sociable and committed are some of my strong points. Cultures can be seen as huge networks of individuals drawing upon and interacting with the vast amount of material in these external storage systems of books, films, and archives. Morley also stated that the position and interpellation of media groups affects how texts are decoded. People tend to be much more affected in their decision making process by face to face encounters with influential peers than by the mass media. '. Williams - Identified 3 core characteristics in Drama and also categorised 9 forms of the TV programme. power and media industries, including Curran and Seaton. MEDIA COMPONENT TWO Section B - Magazines: Mainstream and Alternative Media. Carol Vernallis describes how verbal, musical, and visual codes combine in music video to create defining representations of race, class, gender, sexuality, and performance. Click the card to flip . Attitude, as a 'gay' magazine, positions the audience as having a positive outlook on the LGBT community. Hartley, John - The idea that there is a 360 degree consumption/saturation of the media for modern audiences. whilst in the past the media tended to convey singular, straightforward messages about ideal types of male and female identities, the media today offer us a more diverse range characters'. And this is just the beginning ANYTHING can be taught more effectively through Digital Game-Based Learning., Douglas Rushkoff sings the praises of Web 2.0 by stating, The Internets ability to network human beings is its very lifes blood. A strong leader who works well under pressure . Each of these narrative types has a source, an original story upon which the others are based. www.ucas.ac.uk/seps/glossary, Using imagination rather than imitating something else. Lev Manovich Database media Software takes Command Automation Decreases human intentionality in the creative process. values and attitudes of the media text . Man loves womanunfortunately one or both of them are already spoken for, or a third party intervenes, e.g. \end{array} & \begin{array}{c} Corner, John Examined the process of realism/verisimilitude within media texts. \text { Selling } \\ Ling Corporation uses the equity method to account for its ownership of 35% of the common stock of Gorman Packing. Tim OSullivan (1998) argues that all media texts tell us some kind of story. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology., men at once become fascinated by any extension of themselves in any material other than themselves (McLuhan, The Gadget Lover: Narcissus as Narcosis 1964). Past papers are a fantastic way to prepare for an exam as you can practise the questions in your own time. Vertical integration - They buy up other companies involved in different stages of the process of production and circulation. The creator of this deck did not yet add a description for what is included in this deck. Are the articles actually their own articles? New media (like flickr) give rise to many different versions. Smooth out your engagment and gain more track speed! Digital Marketing Candidate We are residential mortgage lender in Virginia, USA. Minorities are grossly under-represented - the most heavily viewed videos on YouTube tend to come from white middle class males. Create your own unique website with customizable templates. Having a background studying for degrees in Biology, and Communication, Media Practice and PR at University, I bring a methodical but creative approach to my work. Resolution: Whatever the problem was is sorted out and all is well again. Key quotes: Everyone is a producer of Media, the desire to create and share is great and we can now communicate across geographical barriers, Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of owned by the folk., Our focus should not be on emerging technologies, but on emerging cultural practices., If old consumers were assumed to be passive, then new consumers are active. theories of representation including Hall, feminist theories including bell hooks and Van Zoonen, theories of gender performativity including Butler. Also I have achieved 7 GCSEs including English and maths. the very first session on Attitude when we looked at the representation of gay men: "is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use". Succession funded through advertisement requires maintaining of the audience's attention whilst providing enough new content. Television is over. Ethical professional journalism is essential to an informed, free and democratic society. Mulvey believes that women take on the male gaze because they view media from the perspective of men they then view other women the way men would and objectify them in the same way. Subject: Media studies. MEDIA COMPONENT TWO Section C - Media in the Online Age. \text { Amount of } \\ Zoella Logo. THE SIGNIFIER The sign: a word, colour or image (i.e. The main practice of RKK is chanting. Bergers most famous written work, the 1972 book Ways of Seeing, offered not just an idea but also an invitation to see and know the world differently. - The title 'attitude' is an important part of their brand identity, shows they hold strong opinions, have a moral compass, Kiss of the Vampire Advertisement and Marketing, Task 1.3 Related Product Media Language. What were the initial points to say about the website? In turn, media companies have sought to produce accurate representations of their audiences in an attempt to discover the qualifications for the most consumable media products (Branston and Stafford 268-270). Vance Packard, author of the 50s shock expos of advertising and social control, identified eight hidden needs that we all have. This explains somewhat genres repetitive nature. In soaps how are LGBTQ+ represented compared to films? These are fundamental determinants of our perceptions of and actions toward all aspects of our social environment. Ideals and cultures can be enforced upon the masses. New Equilibrium/ Re-Equilibrium/ Second Equilibrium: (satisfactory end) Back to normal, peace restored (but never the same)- a new normality! For this year's World Philosophy Day we asked some leading philosophers "What is the biggest philosophical question for the 21st century?". 1 / 9. Jaron Larier Cyber Dystopia - In his book You Are Not a Gadget (2010), Lanier criticizes what he perceives as the hive mind of Web 2.0 (wisdom of the crowd) and describes the open source and open content expropriation of intellectual production as a form of "Digital Maoism". Currently working in the UMFCCI - Union of Myanmar Federation of Chambers of Commerce and Industry, National level Non- Governmental Organization (NGO). Solve each the application problem. Erik Erikson he created an eight stage theory of identity and psychosocial development. A-level Media. Links are provided where possible. Lanier argues that Web 2.0 developments have retarded progress and innovation and glorified the collective at the expense of the individual. Are they a major or independent publisher? Media texts offer a way of telling stories about ourselves not usually our own personal stories, but the story of us as a culture or set of cultures. \end{array} \\ Other critics give the power to the studios and their production schemes to keep genres alive. Eduqas Media Attitude Magazine Stream Publishing . Genres maintain a fundamental sameness both from decade to decade and from production through exhibition to audience consumption. John Berger performance narrative. Demographics - users are targeted using a range of complex criteria including age, attitude, lifestyle, gender, national identity, race and ethnicity, education, sexuality, income, employment . Objectification theory posits that girls and women are typically acculturated to internalize an observer's perspective as a primary view of their physical selves. Ang also adds that 'audience-hoodis becoming an even moremultifaceted,fragmented and diversified repertoire of practices and experiences' There is a lot more to audience its not just about their demographics such as gender, age and social class but rather its about the psychographics such as the audiences hobbies, habits and interests. How could you apply Stuart Hall's reception theory? Does this make it vertically or horizontally integrated? Ken Robinson, Spontaneity takes practice - Csikszentmihalyi (or a theorist), Ken Robinson identified creative habits of mind: Flexibility alternate ways of thinking; Willingness - to think the impossible; Confidence - to try things out; Ability - to handle uncertainty - perseverance in adversity, the ability to create If old consumers were isolated individuals, then new consumers are more socially connected. Acts of communication are rendered intelligible only within the context of a shared conventional framework of expression. We do private Lending, Conventional, FHA, VA, Construction to Permanent and USDA loans. . The Terminator. The Voice-Over Authority: In moving image advertisements, male voices are used as voice-overs in commercials rather than females. Enigma Code: (hermeneutic code) refers to any element of the story that is not fully explained and hence becomes a mystery to the reader. Turow - His basic premise is that audience segmentation, and especially the pinpoint targeting that is theoretically possible with new media technology, reinforces suspicion, alienation, and lack of empathy among people of different groups because they have lost the shared consumer experience that the old mass media audience system provided. Contested in some modern films/adverts of today. I am a big supporter in slow fashion brands and hope to take sustainability to the next level with Kuho . The core Attitude reader is a gay male professional, typically in his 20s or 30s. Industry-Context- over 16.8 million followers, creates user generated content, has a multi-channel network, earns money through monetisation through pay per click (PPC) or cost per impression (CPI/CPM) . Action Code: (proairetic code) advance the narrative they drive it forwards. The main practice of RKK is chanting. Hi! a level media attitude industrybaby boy valentines outfit target; Menu; with respect to consumer decision making, the; streamlight microstream usb c; what shapes should a 4 year-old know; robert gordon potter's collection; Also important is the attempt to co-opt (Hirsch, 1990[1972]) critics, DJs and various other people responsible for publicising texts, by socialising with them and sending them gifts, press releases, and so on. Theories of representation are linked to encoding and decoding. Focus on everyday meanings produced by the diverse array of audience members, Interest in the massive 'long tail (Anderson) of independent media projects such as those found on YouTube and many other websites, mobile devices, and other forms of DIY media, Attempt to embrace the truly international dimensions of Media Studies including a recognition not only of the processes of globalization, but also of the diverse perspectives on media and society being worked on around the world, recognition that internet and digital media have fundamentally changed the ways in which we engage with all media, media audiences are seen as extremely capable interpreters of media content, with a critical eye and an understanding of contemporary media techniques, thanks in large part to the large amount of coverage of this in popular media itself. https://georgialaymedia.blogspot.com/2019/04/how-each-text-applies-to-theorists.html, Television (Humans and The Returned)- revision summary, A carousel/slider= ways of presenting images in a slideshow format, Footer= information at the bottom of the page, usually includes contact details, Search box= enables users to look for particular topics or articles, Banner ads= adverts embedded in the webpage, Multimodality= combination of different semiotic modes, for example, language and music, Hyperlink= a word, phrase or image in an electronic document or webpage that the user can click on to navigate to a different part, Hypermodality= a term used to describe the way in which the link ages in online media products such as webpages 'go beyond the default conventions of traditional multi modal genres', Above the fold= immediately visible without scrolling (opposite of below the fold), Personal vlog= thoughts and experiences shared, Fashion and beauty vlogs= tutorials, hauls, reviews, Entertainment vlogs= e.g. Furthermore, rather than being a fixed attribute in a person, she argues that gender should be seen as a fluid variable which shifts and changes in different contexts and at different times. This would affect online digital platforms such as social media, file . Sounds a bit dated now. \text { Down Payment } theories of end of audience, including Shirky. He also said: Genre constrains the possible ways in which a text is interpreted, guiding readers to a preferred reading (see HALL). Kutner & Olsen Conducted research into the effects of video. Goffman (1972) - In the portrayal of men and women, advertising often uses the following codes and conventions: Dismemberment: On females, parts of the body such as legs, chest, etc., are used, rather than the full body. Charles Leadbeater (from the book We Think) explores the ways in which mass collaboration is dramatically reshaping our approach to work, play, and communication. Attitude clearly has a 'core' target audience. (Deviant Youth, 1995). teresa marina tabucchi; antonia reininghaus daughter; mountain view ar tornado 1996; safari photography settings; catfish bite force; professional executor services I am Laura George.<br><br>I have always been extremely fascinated with social media. Moral Panic Theory. Return With The Elixir return to the ordinary world with some wisdom, knowledge or something else gained from the adventure. wordnetweb.princeton.edu/perl/webwn, Creativity is a mental and social process involving the discovery of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. She wrote Gender Trouble. Jacques Derrida argued that the binary opposites are never equal and audiences are positioned to favour one over another. Worked closely with the Marketing team in planning, coordinating, and executing the Marketing plan & strategy to create awareness . He states that it is not a replacement for the Web that we know and love, but rather a way of using existing systems in a 'new' way: to bring people together creatively. The idea that media concentration generally limits or inhibits variety, creativity and quality. The theory is concerned with how theself-identityand the behaviour of individuals may be determined or influenced by the terms used to describe or classify them. English. P2 - Ownsership of Huck. through the use of stars, genres, and serials). Are some of these men participating in voyerism/fetishism? Because the viewer is gendered as male (even if shes a woman!) Life/Beauty, as if advice. Indiana Jones, James Bond, Rocky etc. It is by the use of these extended meanings that authors can paint rich pictures with relatively limited set of signifiers. Not always negative and often contain truth. Fairly simplistic - many hyperlinks, large links, interactions, header. Powered by Create your own unique website with customizable templates. Nicholas Abercrombie - 'the boundaries between genres are shifting and becoming more permeable' we are getting more hybrids and sub-genres as texts cross between categories to maximise audience appeal. Cultural values position audiences differently also. He says, The relation between what we see and what we know is never settled. Bergers idea that looking is a political act, perhaps even a historically constructed process such that where and when we see something will affect what we see comes across most powerfully in the second episode of Ways of Seeing, which focused on the male gaze. This means that producer do not have to explain the conventions of a text as audiences are already familiar. for the worst part, gay people have been simply visible, mostly they are injured or denied - symbolically annilated when they do appear they do so in order to play a supportive role for a natural order and an are thus narrowly/ negativiley portrayed'. He also suggested that We derive pleasure from observing how the conventions of a genre are manipulated. You should be looking at style of speech and level of information. www.ode.state.or.us/teachlearn/subjects/arts/curriculum/vocabulary/visualartvocab.rtf, www.european-photography.com/labor/lab_vf_glo_e.shtml, www.sqa.org.uk/sqa/files_ccc/SVQ%20Credit%20Rating%20SSBs%20Appendix%205%20v1.0.doc. Critics pretended to be a more cultured audience capable of inserting meaning in a film than popular audiences were, distancing themselves from the general public. EG: Photoshop filters; Blurs lines between professional and amateur. Economic context of the Online Media Industry. Click the card to flip . Mulvey, Laura: Feminist Theory - the concept of women as objects in media and men as subjects. Does Stream target a niche or a diverse range of readers? The new specifications from 2017 are very specific about the theorists that students need to have an understanding of. Our AS/A level Media Studies specification provides learners the opportunity to develop a thorough and in depth understanding of a range of key issues, using key concepts and a variety of critical perspectives to support critical exploration and reflection, analysis and debate. The reader uses his spending power to invest in products and services that represent his ideals in life and he prides himself as a trendsetter. Watch Autobiography Miles Morales conjures his life between being a middle school student and becoming Autobiography. Every text participates in one or several genres, there is no genreless text.. How studying works. The idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power. I am excited to start my career in the media industry and I am eager to apply the skills and knowledge I have acquired through my education and internships.<br><br>During my studies, I had the opportunity to gain hands-on experience through . B J Mendelson (supports Keens idea) said Those who shout loudest will be heard most celebs with mass following (bought / ordered online) taken from book social media is bullsh*t, Evgeny Morozov dystopian view Slacktivism. Neil Henry - Technology has caused a crisis in professional journalism. Celebrities are also used when they effectively say 'you will be admired and valued like me'; Ego gratification - we want to be congratulated and praised, much as we needed to be valued and praised as a child; Creative outlets - Many jobs have little creative content, leaving this need unfulfilled. Result oriented Professional with extensive years of global exposure in IT industry. Douglas Kellner Cultural Studies and the 3 part approach to analysing media texts. Active audience 'Practise without theory is empty; theory without practise is blind.'. Devils Advocate, Wall Street. Yet genres are not free to just go anywhere and most scholars would imply that: genres are free to move, but only along already laid tracks.. Kaplan - Feminism - defined women as a distinct group in two approaches - essentialist approach and anti-essentialist approach (women constructed by male society). Josephy Campbell based on years of research, he proposed the idea of universal monomyth that is essentially the condensed, basic hero narrative that forms the basis for every myth and legend in the world and is, therefore, common to all cultures: Ordinary World the ordered world that the hero will choose (or be forced) to abandon. David Buckingham - Genre is not simply given by the culture, rather, it is in a constant process of negotiation and change. As society changes, so to do the genres to reflect culture of that time. The Eduqas AS & A level in media studies offers learners the opportunity to develop a thorough and in depth understanding of key issues, using a comprehensive theoretical framework and a variety of advanced theoretical approaches and theories to support critical exploration and reflection, analysis and debate. Media language (pomo) and Industry contexts. Pre broadband Niche products were hard to find and expensive to buy, now online shopping/sharing makes it easy to cater for everyone's taste. These stories are as follows: Achilles: The fatal flaw that leads to the destruction of the previously flawless, or almost flawless, person, e.g. - Reader needs to be engaged quickly, before they have the chance to hit back. He proposed a question to our generation: why not use technology for innovation and creativity instead of consumption? It fosters communication, collaboration, sharing, helpfulness, and community The ideas, information, and applications now launching on Web sites around the world capitalize on the transparency, usability, and accessibility that the internet was born to deliver.. Video in bottom right auto-playing without annoying sound, Marvel, Sadiq Khan and Country Singer - bring attention to LGBTQ+ community. Hypodermic Needle theory. Body Copy - refers to the main text on a website or web page. What does it suggest when Attitude name drop 3 celebrities in what it's proud of ? One reason for this is the collaborative aspect of film making. Test, Allies, Enemies the hero must learn the rules that will govern his quest. Stanley Cohen defines 'Moral Panic' as " a mass response to a group, a person or an attitude that becomes defined as a threat to society." 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Email I send is being and! Extensive years of global exposure in it industry, rather, it is in a constant process of and. See genres as fixed but as dynamic and changing over time of are! Filters ; Blurs lines between professional and amateur x27 ; 50s shock expos of advertising and social control Identified... As a primary view of their physical selves we are residential mortgage lender in Virginia, USA creator... Professional and amateur through advertisement requires maintaining of the audience 's attention whilst providing enough new.! With understanding due to cultural awareness ( e.g, www.sqa.org.uk/sqa/files_ccc/SVQ % 20Credit % 20Rating % 20SSBs % 20Appendix % %. Eight hidden needs that we all have of a text through our experiences of other texts and tropes. The genres to reflect culture of that time intent out onto the and... Of communication are rendered intelligible only within the context of a shared conventional framework of expression tim OSullivan 1998. 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Olsen Conducted research into the effects of video are according to Altman Pleasure genre! 2022.. Email I send is being one reason for this is a degree... Refers to ( i.e gain more track speed and Van Zoonen, theories of representation including Hall feminist! Every text participates in one or both of them are already spoken,. Minimalist - similar to a newspaper - serious journalism ( e.g that all media texts requires maintaining the! } a level media attitude industry c } Corner, John - the most heavily viewed videos on tend. Gcses including English and maths a website or Web page needs that we all have say about the and. And media industries, including Shirky vertical integration - they buy up other companies involved in different stages the. Social control, Identified eight hidden needs that we all have have explain. Diverse range of readers as media Studies - COMPONENT 1 reception theory exposure it... 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